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About Primexa

Built by specialists.
Backed by experience.

Primexa was founded by three professionals who have spent their careers at the heart of the international payments industry — collectively bringing over 25 years of hands-on FX expertise to every client relationship.


We didn't build Primexa to disrupt. We built it because we knew there was a better way — one that combines genuine human expertise with the institutional-grade technology our clients deserve.

Challenger banks promised innovation but stripped away the human relationship. Traditional banks offer relationships but lack the technology to keep up. We believe our clients deserve both.


That belief is what brought us together. And it is what drives every decision we make.

man standing in front of people sitting beside table with laptop computers
man standing in front of people sitting beside table with laptop computers

Our Mission

Deliver the relationship banks forgot. And the technology challengers promised.

  • DEDICATED ACCOUNT MANAGEMENT

  • SPEED & CERTAINTY

  • COMPETITIVE RATES

  • RISK MANAGEMENT EXPERTISE

  • DEDICATED ACCOUNT MANAGEMENT

  • SPEED & CERTAINTY

  • COMPETITIVE RATES

  • RISK MANAGEMENT EXPERTISE

  • DEDICATED ACCOUNT MANAGEMENT

  • SPEED & CERTAINTY

  • COMPETITIVE RATES

  • RISK MANAGEMENT EXPERTISE

William Holliday

"Between us, we have traded through market crises, built and exited payments businesses, and managed currency for thousands of businesses and private clients. We have sat on both sides of the conversation — as founders, as dealers, as account managers — and we understand what clients actually need.


Not a call centre. Not an algorithm. A specialist who picks up the phone, knows your position, and gets it done.

That is what Primexa is built on. And it is what we deliver, every day."

"Between us, we have traded through market crises, built and exited payments businesses, and managed currency for thousands of businesses and private clients. We have sat on both sides of the conversation — as founders, as dealers, as account managers — and we understand what clients actually need.


Not a call centre. Not an algorithm. A specialist who picks up the phone, knows your position, and gets it done.

That is what Primexa is built on. And it is what we deliver, every day."

Co-Founder

man in gray suit jacket smiling